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Consumer Product Safety Com to Launch Public Product Complaint Database

January 9, 2011 in Hot Topics To Write About, Lawyer Marketing Tips, Marketing Trends

Heads up product liability lawyers – here’s some good news for you.  Consumers may soon have access to a public complaint database to help them identify dangerous and defective products better.  This may also be a site, when launched, to glean new ideas to target.  Get the jump on your competition by finding out about growing consumer safety complaints.
The following is a quote from Lyndsey Layton. Washington Post Staff Writer. Sunday, January 9, 2011:

“The federal government is poised for the first time to make public thousands of complaints it receives each year about safety problems with various products, from power tools to piggy banks.

The compilation of consumer complaints, set to be launched online in March by the Consumer Product Safety Commission, has been hailed by consumer advocates as a resource that will revolutionize the way people make buying decisions.

But major manufacturing and industry groups have raised concerns about the public database, saying it may be filled with fictitious slams against their brands. Competitors or others with political motives could post inaccurate claims, business leaders say, and the agency will not be able to investigate most of the complaints.”

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Are you talking about insurance rescission on your legal blog? (Why you should.)

April 22, 2010 in Marketing Trends

Health care is still a hot topic. Social media is burning up the Internet air waves as people continue to debate the pros and cons of the new health care reform.Unfortunately, many Americans remain in the dark about what health care reform means to them and still blindly trust insurance companies more than the government.

Of particular interest to consumers is the subject of insurance rescission; something many never heard of before it became a hot political issue during reform debates.

If your legal practice handles health insurance claims don’t overlook the goldmine of traffic for reporting on major cases involving insurance rescission.  Lawyers are the champions of victims of illegal insurance policy rescissions and people love a hero story with a happy ending – or, at least one where justice is finally served.

Two recent stories appearing on Reuters discuss the evils of companies that targeted women with breast cancer and patients with HIV. You might want to pass along story highlights to emphasize why insureds need an attorney when their policies are canceled, and how your practice can help.

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9 Billion reasons you should optimize your website

April 4, 2010 in Marketing Trends, The Basics of SEO

Website Demographics – Your Competition Now Ranks in the Billions

In 2005, Google reported they indexed 8,058,044,651 web pages on the Internet. This does not include the millions of pages they did not index (estimated at more than 20 billion.) Today, the number of Google-indexed pages is estimated to be closer to 9 billion and thousands of new websites go live every single day.

Royal Pingdom reports that it was 6 years from when the first website appeared in December 1990 before the Internet had 100,000 websites. In 2008, Royal Pingdom estimated there were more than 162 million websites (not web pages). Read the rest of this entry →

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se Habla espanol? Maybe you should.

January 19, 2010 in Marketing Trends

According to eMarketer.com “78% of US companies said they had not used any social media to engage Hispanics. Those marketers that had done so primarily used Facebook and Twitter.”

Another important marketing statistic:  Hispanics comprise 15% of the United States population and the numbers are growing each year. The 2010 Hispanic Marketing Trends Survey notes that “In 2010, Hispanics will be the nation’s fastest growing and largest minority (50 million people).”

A 2010 report published on the importance of marketing to the Hispanic community, AOL’s Hispanic Cyberstudy (.pdf format) indicated that 77% of Hispanic households consumer their media in English. The study also reveals that when comparing Hispanic consumers with “general marketing consumers:”

  • Hispanics online are younger (average age 37 vs. average age 46 for “general marketing users”);
  • Have an average of two kids (vs. one child) that are younger in age (elementary school kids vs. college students); and
  • Earn an average of $50k per year per household.

Hispanics Are Computer Savvy and Regularly Turn To The Internet For Information

Perhaps even more important marketing findings show that significantly more Hispanics use the Internet than general users as follows:

  • 57% Always go to the internet to find deals (vs. 43% of general users;)
  • 44% Use the Internet to keep up with pop culture (vs. 25% of general users;
  • 64% Use the Internet as a main source of news and information (vs. 51% of general users); and
  • Hispanic Internet users are also more likely to use the Internet to make social connections and use the Internet “as an important tool for building a better life.”

Additionally, the number of new businesses started by Hispanics is also on the rise, especially among Hispanic female entrepreneurs (22% of Hispanic owned businesses owned by women are in social services and 11% are in retail.)

To ignore the needs and interests of the fastest growing minority population the United States could become a serious marketing mistake for businesses. The AOL Cyber Study draws an conclusion:

“Hispanics have a high regard for the internet as a medium for information and socialization. Fully one-third of all Hispanics, regardless of acculturation and life stage, view the internet as a key component in building a better life.”

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