January 9, 2011 in Hot Topics To Write About, Lawyer Marketing Tips, Marketing Trends
Heads up product liability lawyers – here’s some good news for you. Consumers may soon have access to a public complaint database to help them identify dangerous and defective products better. This may also be a site, when launched, to glean new ideas to target. Get the jump on your competition by finding out about growing consumer safety complaints.
The following is a quote from Lyndsey Layton. Washington Post Staff Writer
. Sunday, January 9, 2011:
“The federal government is poised for the first time to make public thousands of complaints it receives each year about safety problems with various products, from power tools to piggy banks.
The compilation of consumer complaints, set to be launched online in March by the Consumer Product Safety Commission, has been hailed by consumer advocates as a resource that will revolutionize the way people make buying decisions.
But major manufacturing and industry groups have raised concerns about the public database, saying it may be filled with fictitious slams against their brands. Competitors or others with political motives could post inaccurate claims, business leaders say, and the agency will not be able to investigate most of the complaints.”
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April 22, 2010 in Marketing Trends
Health care is still a hot topic. Social media is burning up the Internet air waves as people continue to debate the pros and cons of the new health care reform.Unfortunately, many Americans remain in the dark about what health care reform means to them and still blindly trust insurance companies more than the government.
Of particular interest to consumers is the subject of insurance rescission; something many never heard of before it became a hot political issue during reform debates.
If your legal practice handles health insurance claims don’t overlook the goldmine of traffic for reporting on major cases involving insurance rescission. Lawyers are the champions of victims of illegal insurance policy rescissions and people love a hero story with a happy ending – or, at least one where justice is finally served.
Two recent stories appearing on Reuters discuss the evils of companies that targeted women with breast cancer and patients with HIV. You might want to pass along story highlights to emphasize why insureds need an attorney when their policies are canceled, and how your practice can help.
April 4, 2010 in Marketing Trends, The Basics of SEO
Website Demographics – Your Competition Now Ranks in the Billions
In 2005, Google reported they indexed 8,058,044,651 web pages on the Internet. This does not include the millions of pages they did not index (estimated at more than 20 billion.) Today, the number of Google-indexed pages is estimated to be closer to 9 billion and thousands of new websites go live every single day.
Royal Pingdom reports that it was 6 years from when the first website appeared in December 1990 before the Internet had 100,000 websites. In 2008, Royal Pingdom estimated there were more than 162 million websites (not web pages). Read the rest of this entry →