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Why Metadata SEO Services Alone Are a Mistake

Many companies will sell you “SEO” services that include three things: keyword metadata, “free submission to 1,000s of search engines,” and inbound links galore. We have three keywords for you: Waste of money.

All businesses and attorneys want to drive traffic to their websites and good search engine optimization can do just that.  But here’s the thing:  if people do find your site in Google and click through and then leave your site immediately you aren’t getting what you paid for.

When site visitors leave your site from the page they landed on it is called “bouncing.”  Search engines, Google in particular, will penalize a website for having a high bounce rate.  A good SEO company should thoroughly analyze your website before doing the usual metadata massage. Read the rest of this entry »

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