Are website backlinks still important?
With all the recent algorithm changes impacting websites, including Google’s new position on guest blogging and reemphasizing the importance of using the “nofollow” tag on links, wouldn’t you think if Google is severely limiting methods of obtaining backlinks that they might be of lesser importance?
Published on February 19, 2014
The question posed to Matt Cutts (Google):
“Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am curious to try it out.
BlueBumbleBee, Colchester, UK”
Matt Cutts Speaking
“Today’s question comes from Colchesterin the United Kingdom. I hope I’m saying that right.
“The question is from BlueBumbleBeewho asks, ‘Hi, Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like,and I’m curious to try it out.’
“So we don’t have a version like that that is exposed to the public. But we have run experiments like that internally, and the quality looks much, much worse.
“It turns out backlinks, even though there’s some noise and certainly a lot of spam,for the most part are still a really, really big win in terms of quality for search results.
“So we’ve played around with the idea of turning off backlink relevance. And at least for now, backlink relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results.”