Social Media Statistics Lawyers Cannot Ignore

October 13, 2012

Twitter is full of grownups — the average age of Twitter users is 37.3.  

Social Networking Icons on KeyboardA growing number of lawyers are using social networks to promote their practice, and if you are not one of them it is time to wake up and smell the coffee (hopefully, as you pour over status updates on Facebook.)

Changes in search engine algorithms and consumer demand for social content and connection are both major contributing to factors as to why smart lawyers and business owners are integrating social networks into their marketing plan.

That, and well, it works as you can see by some of the statistics below.

2012 Social Media Stats

  • 85,962 – Number of monthly posts by Facebook Pages in Brazil, making it the most active country on Facebook.
  • 1 billion – Number of monthly active users on Facebook, passed in October.
  • 47% – Percentage of Facebook users that are female.
  • 40.5 years – Average age of a Facebook user.
  • 2.7 billion – Number of likes on Facebook every day.
  • 24.3% – Share of the top 10,000 websites that have Facebook integration.
  • 200 million – Monthly active users on Twitter, passed in December.
  • 819,000+ – Number of retweets of Barack Obama’s tweet “Four more years”, the most retweets ever.
  • 327,452 – Number of tweets per minute when Barack Obama was re-elected, the most ever.
  • 729,571 – Number of messages per minute when the Chinese microblogging service Sina Weibo saw 2012 finish and 2013 start.
  • 9.66 million – Number of tweets during the opening ceremony of the London 2012 olympics.
  • 175 million – Average number of tweets sent every day throughout 2012.
  • 37.3 years – Average age of a Twitter user.
  • 307 – Number of tweets by the average Twitter user.
  • 51 – Average number of followers per Twitter user.
  • 163 billion – the number of tweets since Twitter started, passed in July.
  • 123 – Number of heads of state that have a Twitter account.
  • 187 million – Number of members on LinkedIn (September).
  • 44.2 years – Average age of a Linkedin user.
  • 135 million – Number of monthly active users on Google+.
  • 5 billion – How many times per day the +1 button on Google+ is used.
  • 20.8% – Usage share of HootSuite as a social media management tool among the world’s top 100 brands.

Source:  RoyalPingdom.com

Related posts:

Help! I moved my website and all my URLs changed!
Some lawyer marketing companies use their own proprietary content management systems (CMSs.) When you leave their services your website is usually con...
Top Retailers Use Social Networks To Boost Sales
Google cares a lot about social networking and branding. Its algorithms factors in a lot more than just your website. Google considers social mentio...
Facebook thinks the Easter bunny loves football, Dan and Dave, and drugs.
Is the Easter bunny on drugs? Are you paying for promotions on Facebook? The answer to both questions should be no. Facebook factors in a lot of thin...
How To Track Down The Owner Or Source Of An Image To Get Permission To Use It On Your Own Website
If you use the Internet you may be confused about when it is okay to use an image on your website or blog. For example, why is it okay to share image...
Posted in Blog, Social Networking and tagged , , .