Posts Tagged ‘bad seo’
Is there a monkey wrench in your website?
If you hire a receptionist to answer the phone and just she sits there while it rings doing her nails so your customers never get the information they need, would you fire her?
If your mechanic drops a wrench into your car’s engine and then says “it’s making noise -but we can’t fix it,” would you take your business (and your car) somewhere else?
Both these scenarios are very similar to how bad SEO companies work.
SEO Companies that Don’t Answer the Phone
Search engine robots are hungry, insatiable information seekers. As soon as they find your website they want to know all about it. SEO companies need to preemptively prepare for robots – because they will come to your website at least once. Your SEO company should be ready to take the call of robots by answering their requests for information.
Robots that visit a website share information with other robots – they tell them what they found or not to bother with a website.
There’s a Monkey Wrench in Your Engine
Like a bad mechanic, bad SEO providers can ruin a website very easily by doing the wrong things. And, unless you know the business and what to look for in coding you will never even know.
Most companies that ruin your site do so out of ignorance and greed (they take jobs they are not qualified to do.) But some will deliberately sabotage your website so that it will not perform, and then sell you more services link “SEM” and link development.
Now, don’t get me wrong, search engine marketing (SEM) and link building is important. But a brand new website without either of those things can still show up #1 on Google with the right content, structure, and search engine optimization.
Google and other search engine robots do what they are told: they go out and find all the new information you can and decide whether or not the info is worth indexing and storing in a database. When an SEO company does not provide robots with the complete information needed for them to understand what you want them to understand, robots are unlikely to assess your site in a favorable way. Even worse – if they encounter things they find “offensive” (black hat tactics”) not only is it possible that particular crawler will not index your site but it might tell other crawlers to stay away.
The Bottom Line
If you pay an SEO company for services and do not ask questions or take pat answers like “sorry, Google sandboxed your website” as an excuse for poor site performance, you are likely going to end up getting ripped off. A good SEO company is not one that just answers questions, but one that explains things in terms consumers can understand. If you do not understand what your web marketing company is doing – or not doing, take a few moments to read “How to Avoid Being Taken by SEO Companies.”
Knowing what services you need and do not need is a little tricky because each website is unique and has its own set of challenges. If you do not completely understand all the terms and services being offered in an SEO contract, we can help. We can read your SEO contract and explain it all to you. Before you sign away tens of thousands of dollars for a new website, website redesign, or SEO services, it pays to get a second opinion. >>About Web Services Contract Analysis
