If you allow your SEM company to "market" your law firm by outsourcing link development your good name can be ruined. Some companies hire cheap labor pools that create fake email names and simply spam forums and social sites with cheap one-line ads about your law firm to try and get you inbound links....
I have discussed (and will continue to discuss) some of the down sides to consider before signing up with FindLaw. However, I think it only fair that I also mention some of the upsides....
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