Posts Tagged ‘website optimization’
To our clients: Message about Google’s new page rank algorithm
In April 2010, Google announced that it will now be using page load time as a factor in calculating page rank. Websites that are not optimized for speed could be penalized.
What will LA Wolfe be doing to make my site run faster?
One of the most important changes we will be making to help your website run faster is to reduce the number of HTTP requests for your web pages. When someone visits a web page, different information about the page is called from multiple files and images. These are called HTTP requests. Reducing the number of HTTP requests will make your website run faster.
To improve page load time we are optimizing old Java Scripts, PHP files, and CSS files, “suturing” CSS and Java scripts when applicable, and creating CSS sprites as appropriate. We are also reviewing your source code for unnecessary instructions (if we SEOd your site we already corrected code errors for you) and addressing other things that may not have been an issue when your website developer created your site. (If we developed your website it was optimized for speed and accessibility when we completed work on your site – long before Google changed their practices.)
We will be contacting each client individually to let you know specifically, the work we are doing, but can assure you it will not change how your website looks, and we will not perform and work not within the scope of our contract without your permission.
Will I have to pay for these performance upgrades?
Although the changes needed to make client sites run as fast as possible are significant, we consider them critical. Our brilliant SEO work that has gotten all our clients on to page one of Google may no longer be enough. For this reason, if you are on a monthly service agreement with us, you will not be charged for this work.
Unfortunately, if you are not on a monthly services agreement for our SEO services, we will need to charge for these services. Re-optimizing a site for speed (that we did not design) could take 40-120 hours per website depending upon what needs to be done. If you are interested in speed optimization services, please contact us for recommendations about work, a price quote, a list of things you can do for yourself, and list of other companies where you can also get quotes from.)
Please take a moment to read our FAQS about this change, how it could impact your website’s performance, what you need to do, and great links for more information about file compression to make your site run faster.
FAQS About Changes in Google’s Page Rank Algorithms and How it Affects our Clients
Why is optimizing your website important?
To understand why SEO (search engine optimization) is important, you need to know what SEO does for a website.
If you needed to hire a new manager for your office you would let people know about the opening by advertising. An ad in the paper would include the positions’ title, job description, and how to contact you. It might also state how not to contact you (i.e., no phone calls.)
Meta data and other codes provide similar information to robots including titles, descriptions, and instructions on how and what to read on a web page. Read the rest of this entry »
9 Billion reasons you should optimize your website
Website Demographics – Your Competition Now Ranks in the Billions
In 2005, Google reported they indexed 8,058,044,651 web pages on the Internet. This does not include the millions of pages they did not index (estimated at more than 20 billion.) Today, the number of Google-indexed pages is estimated to be closer to 9 billion and thousands of new websites go live every single day.
Royal Pingdom reports that it was 6 years from when the first website appeared in December 1990 before the Internet had 100,000 websites. In 2008, Royal Pingdom estimated there were more than 162 million websites (not web pages). Read the rest of this entry »
