Algorithm Change – Google Place Search Will Affect Business Owners in Local Listings
2010 has been a big year for algorithm changes made by Google. In April, there was Google Caffeine, followed immediately by Google Mayday in May. Then, another round of of algorithm changes in September Google kicked off Google Instant sending many webmasters into a panic. And now, in late October 2010, Google has launched yet another huge change in its Place Search product.
First, the way Google displays business listings has changed. In the past, business listings taken from the Google Places directory (which used to be called “Google Business”) would appear at, or very close to the top of search query results next to a small Google map. Up to seven businesses were shown when a local listing could be matched with a search query. Business owners that did not have websites could still have a business listing on Google and show up in search results.
But that has changed.
Three great places to get information about the changes are:
- Showing Up in Local Searches on Google – Google Place Search Algorithm Change
- Google Blog Post About Place Search; and
- Expand2Web – a great video explanation as well as tips on how to deal with the new changes.