Attorneys v. Lawyers - Keyword Strategies for Law Firms
Lawyers and attorneys may be the same thing to people but search engines treat them differently.
SEO Tip: If your SEO company does not understand your industry's terms and the language your clients speak you are unlikely to get the most out of your website.
Each search engine is unique. They all use different algorithms.
We Have a lot in Common With Attorneys
You study case law. We study algorithms.
We love convincing robots to award you search engine visibility as much as you love winning an oral argument.
You write legal briefs we write metadata.
You love justice; we love justice. We will right the wrongs done to your site by other SEO companies.
We have time to market your website when you don't. And, if you do have time, it may be because your website is not bringing you enough clients!
We specialize in serving the unique needs of attorneys, law firms, and FindLaw clients with underperforming websites
If you sign on for our monthly services we will not take on other lawyers or law firms as clients that will be in direct competition with your law practice.
Yes, you heard it right. We will not SEO your competitors (but we will beat them.) We believe that any company that will market two competing law firms simply cannot do the best job for both - someone will always be in second place.
If you are unhappy with results from your current lawyer web marketing firm try us.
SEO and Keyword Tips for Lawyers and Attorneys
Keyword Strategies: Attorneys vs. Lawyers
Lawyers fight for their clients and we fight for their position in search engines. Statistically more people search for a lawyer than for an attorney, but more people search for attorneys than for lawyers.
Do you know if potential clients are more likely to search for a "Virginia lawyer" or a "lawyer in Virginia?" (We do.)
And which keywords would you target first: appellate law or appeals? Personal injury or accident victims? Brain trauma? Head injury?
Lawyer SEO Mistake #1: Content that Talks Over The Heads of the Average Search Engine User
Great legal content is a major component for website domination. Unfortunately, the biggest mistake many lawyers make on their websites is to write content in legal terms that people simply do not search for in search engines. You can sound as impressive as you want but if people do not find your law firm in search engines you are talking to an empty theatre.
People do not want "justice they deserve." They want to "sue" people. They are also more likely to search on "paralyzed" than "spinal cord injury."
So how do you write content and metadata that will attract both searches? Simple: You need content that has lots of lawyer-type keywords to show off your awesome law firm but that will match up with what laypeople search for, and that supports your SEO keyword and metadata, so that it outshines the competition and brings in thousands of new hits each month.
Okay, that may not sound so simple to you, but it is what we do so it all makes sense to us. If it makes you feel better, the the California genuine-dispute doctrine after Wilson v. 21st Century Ins. Co. is kind of confusing to us.
Let us Worry About Search Engines for You
If you are confused about how to market your law firm's website to search engines and to potential clients ask us. We can analyze what you've already got and tell you what is working (and why) and what is not working (and why not.)
Now that we have let the attorney vs. lawyer vs. attorneys vs. lawyers "secret" out you might need someone (like us) who knows the legal industry and SEO stuff because once the attorneys catch on they are going to start calling themselves lawyers, too.
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