SEO Tips for Attorneys - Paid Link Development
Lawyer marketing services that include paid link development can do a lot of damage to your credibility.
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- What the heck was FindLaw thinking?
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- Paid Link Development - Cautions About Paying for Links
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SEO Tips & Strategies for Attorneys - Paid Link Development
Best Attorney / Lawyer Website Marketing Tips
Attorney Website Marketing Tip #2: Long Tail vs. Short Tail Keywords
Keywords can be split into two main groups:
- Short tail keywords, which are narrow keywords and the ones most businesses have to fight for the hardest; and
- Long tail keywords, which are broader or niche keywords.
About Long-Tail Keywords
- "Niche" keywords are called "long tail keywords."
- When combined in total, more Internet searchers use long-tail searches than short-tail searches.
- The majority of websites get most of their traffic from carefully targeted long-tail searches - not the hotly competitive short-tail keyword searches (which you should also go after.)
The term long tail keywords was first used by Chris Anderson in 2004 in an article he published about the strategic value of targeting less-competitive niche markets rather than focus on the ever increasingly competitive broad keywords for any industry.
Think of attacking keywords like how people put money into a tip jar. Few people toss in $5.00 tips (the short-tail keyword hits keywords everyone is fighting for) but when lots of people toss in change (the niche, or long-tail keywords) they can quickly add up to more than the total of all the combined $5.00 tips.
Find as Many Wide-Open Long-Tail Keywords as Possible
Study short- and long-tail keywords for popularity and then study how your competition is using them. Many attorneys' SEO companies make the mistake of only targeting the most competitive keywords and forgetting about the smaller search groups.
It is important to find niches in keywords where your competitiion is missing out on long tail keyword searches because you may there is a wide open opportunity to dominant the "coin tips" keywords.
Website traffic that comes in from a little off the beaten path (long-tail keyword searches) has the same value as traffic that comes from short tail keywords.