Scales of Justice: What are the scales of justice?
The scales of justice weigh in on optimizing pictures, images and hyperlinks.
SEO Tip: Outbound hyperlinks to related quality websites can help robots understand what is most important about your own web page.
Hyperlinks should always have an alt tag - an tag that serves as a "closed caption" for robots so they can better understand what the hyperlink means.
Sometimes you human site visitors will be able to see alt tags (for example, if they turn off images an alt tag will show up in its place). But robots always see them. If they do not, they notice and will tag an image (or hyperlink) as "alt tag missing."
We specialize in serving the unique needs of lawyers.
If you sign up for our monthly services for SEO and SEM we will not take on any clients that would be in direct competition with your practice.
We undo damage done to websites by other SEO companies.
We guarantee our work so you won't have any reason to sue us.
Important Disclaimer
This SEO demonstration was performed by a trained, professional SEO expert. Please DO try these stunts on your own website. Keywords were carefully chosen so that no actual important traffic would be diverted away from any legal websites for the purposes of showing you why you might benefit from our impressive SEO/SEM services.
SEO Tips for Optimization of Pictures and Images and Hyperlinks (oh my!)
What do the scales of justice have to do with SEO?
Well, nothing really. But we are using the scales of justice to weigh in on the importance of optimizing your websites' images and hyperlinks.
Definition According to Google: Scales of Justice is a three-part Australian drama miniseries, made in 1983 by director Michael Jenkins. Scales of Justice was one of the most controversial Australian mini-series ever produced, examining corruption in all levels of law enforcement.
According to Wikipedia, Scales of Justice can refer to:
- Justice: Scales held by Lady Justice symbolizing the measure of a case's support and opposition
- Scales of Justice (TV miniseries), a 1983 Australian television drama
- Scales of Justice (TV series), a 1990 American series
- Scales of Justice (novel), a novel by New Zealand writer Ngaio Marsh featuring his character Inspector Roderick Alleyn
- The Scales of Justice (radio program), a Canadian radio series (1982-1989)
Can you tell which picture of the scales of justice is different from the other pictures?
Scale #1 |
|
Scale #2 |
Scale #3 |
Can you guess which scale of justice picture is different from the others? If you answer "none, the pictures all look alike" you'd be wrong. (To find out which picture will "look" different to search engine robots hover over each scale.)
Your alt tags and title attributes should do justice to your website
To the human eye the images of all the scales above appear to be the same. But to a search engine robot one will stand out. Why? Because two contain absolutely no information about the image for robots to care about, but one has an alt tag and a title attribute that tells robots it is a picture of the Scales of Justice.
Keywords, content and SEO all need to be carefully balanced
The keywords this page is fighting for in search engines is "definition scales of justice." They are used in the name of the file as "scales-of-justice.html" and appear in the url as http://www.lawolfe.com/seo-tips/scales-of-justice.html.
These three important keywords also appear in the header tag on this page in "Can you tell which scales of justice is different from the others?" And they also appear in the opening content.
What you can learn about SEO from this page
Outbound hyperlinks to scales and related topics help support what this page is about. Hover over the picture of the scales, read even more keywords and discover a nice link to more information about the scales of justice.
Keywords: Attorney vs. Lawyer (Which should you use?)
To stand out among all the other legal websites your own "Scales of Justice" need to be 100% balanced by an SEO professional.
Images, alt tags, headers, contact, title attributes all play an important role in SEO. But you still need to have good metadata including page titles, URL names, description and keywords.
Of course, this is an example of a page created purely for demonstration purposes. In real web life things are not so simple. (And, there is such a thing as "overstuffing" pages with keywords.)
That's why you might need an SEO professional to take all the elements, images, and contents of your pages and find a way to connect the dots for robots.
SEO Tip: Words in bold or italics are seen as being a little more important by robots than plain text.
Related Information Links
Scales of Justice. Nancy Fraser. I chose this link because it is about a related subject - and the hyperlink contains even more information for robots.